From Responsible Gambling to Responsible Innovation?
From Responsible Gambling to Responsible Innovation? Richard Woolley How to cite: Woolley, R. (2021). From Responsible Gambling to Responsible Innovation? Critical Gambling Studies . https://doi.org/10.29173/cgs98 This non-peer reviewed entry is published as part of the Critical Gambling Studies Blog. The gambling industry is knowledge, research, technology and innovation driven. It uses knowledge from multiple scientific fields to design products that are attractive to consumers. It both absorbs state of the art scientific and technological research and conducts its own in-house research and development programmes. It uses research data to segment customers to better target marketing and rewards and to experiment with new games and gambler experiences. The ways it uses research generates a mix of positive and negative social, economic, and health impacts . The gambling industry can, from this perspective, be viewed as a powerful knowledge actor with a highly privileg